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The Problem with Harley-Davidson: Reinventing a Legacy and Missing a Big Opportunity
Harley-Davidson’s story begins in 1903 when William S. Harley and Arthur, Walter, and William Davidson built their first motorized bicycle in a modest 15-by-10-foot shed in Milwaukee, Wisconsin. Although its origins were unassuming, the brand soon gained renown for mechanically reliable bikes with distinctive styling. Over the 20th century, Harley-Davidson rose to become an American icon. Its heavyweight cruisers, defined by their deep V-twin engines, appealed to a generation
Sergio Otoya
12 hours ago25 min read


Broken Dreams
A Restorer’s Journey Through Passion and Regret Revised by John Lewis (January 19, 2025) The first lie in any restoration isn’t in the classified ad. It’s the one you tell yourself. I told mine in a dim suburban garage. The overhead bulb threw more shadow than light, catching the edge of a dented tank and a film of dust on dulled chrome. The bike—what was left of it—sat half-buried behind lawn chairs and Christmas decorations, the ghost of someone else’s dream. Objectively, i
Sergio Otoya
14 hours ago7 min read


Riding Through the Quantum Dreamscape
Motorcycling is often described as more than just movement on two wheels. Riders speak of a visceral symbiosis: body, bike, and road harmonizing into something that feels, at times, transcendent. The hum of an engine can awaken a primal thrill, yet for many dedicated motorcyclists, the real intrigue lies in the mental journey the ride evokes. Stories of heightened awareness, “zen-like” calm, or an almost mystical unity with the environment are part of motorcycle culture’s sha
Sergio Otoya
15 hours ago17 min read
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