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The Problem with Harley-Davidson: Reinventing a Legacy and Missing a Big Opportunity
Harley-Davidson’s story begins in 1903 when William S. Harley and Arthur, Walter, and William Davidson built their first motorized bicycle in a modest 15-by-10-foot shed in Milwaukee, Wisconsin. Although its origins were unassuming, the brand soon gained renown for mechanically reliable bikes with distinctive styling. Over the 20th century, Harley-Davidson rose to become an American icon. Its heavyweight cruisers, defined by their deep V-twin engines, appealed to a generation
Abby Harper
Jan 1425 min read
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